Isolatr, Anti-social networking service

You have been hearing about social networking sites and services for quite a few years now. Some people think that it just gets too much to keep themselves productive with so many social sites and services around. So for those who want to be anti-social and be confined into their own space, there is a new site/service called Isolatr. Not much information is available on it's site and the site does have a good sense of humour. Looks like it is a project owned by Yahoo. They would also be having a service called IMolatr, where one is always listed in 'away' mode. Let me know if anybody knows any more on what Isolatr is and how it will work.