FeedLounge- What's the big deal

I got an email today about Feedlounge and that it's now open to public. I went to Feedlounge to check it out. First thing I found was it is a paid service- No good I said. Still I continued with the demo of FeedLounge (they have 3 hour demo service- This is a good thing). So checking out their demo, I cannot still figure out why I should be paying for this service. Here is what I found :- 1) A clean UI (can be still improved) 2) Outlook like interface 3) Faster loading time (compared to Bloglines, yes) 4) Support for tags 5) It has keyboard shortcuts (haven't learned them all yet) 6) :) I haven't mentioned that it is all web based ( it is good) 7) It does not have auto feed discovery feature ( I am looking for it but cannot find it) 8) Does not have any mention of podcast supports. I cannot play the podcasts in the browser itself as I can do it with Google Newsreader. 9) I cannot find a way to export my feeds (where is it? ) OK, so what's the big deal about Feedlounge? What is new that other free and good aggregators are not offering if not more? What is the value in it for me? Why should I pay US$5/month when I could use good aggregators like Newsgators, Blogines, Google Reader for free?