AirSet should have done better before

Talking of Calendars I don't think as many people know and talk about AirSet as they talk about 30Boxes or Google Calendar. I have been using Airset for a while now and still use to manage my contacts (Google does not do a good job at it). Should we just say that AirSet did not do a good job getting a word about their fantastic services they are providing. Lately I have noticed that AirSet has made many improvement specially with their UI. It now looks and feel more dynamic. The speed is good too and it nearly offers all the main feature that Google Calendar is offering (ofcourse without the feature of creating events straight from Gmail ). It already has the feature of Group Calendars, inviting others to the events, sharing calendar with people etc. fetures in it. Above all it does a good job of Syncing with Outlook and sync. both contacts and calendar. As people have been asking to add a feature of "To_Do" list in Google Calendar, they have it there too. Calendar can be shared via an RSS feed etc. etc. One can email contacts straight from AirSet itself. Overall the point is they have made a great tool but only if they could have done a better job with marketing about AirSet and it's capabilities. 30Boxes might be light in the UI but does not come anywhere near AirSet in terms of feature richness. Reading the support thread on AirSet they are excellent too. It will be interesting to see if there are any statistics about usage os Calendars such as AirSet after the launch of Google Calendars. I think AirSet is a great product but will loose a lot of base because of Google Calendar and it never reached to millions of others as they never marketed themselves better. A lesson to learn, don't assume people will start using your service just because you are a great service! But Goodluck to AirSet and hope to see them at the top.